SOME DRINKS YOU DON’T JUST TASTE.
YOU LIVE THEM.
BEFORE THE TV SHOW REACHES THE SCREEN, THE STORY HAPPENS IN FRONT OF THE AUDIENCE.
ANOTHER ROUNDLive transforms the launch of the series into a cinematic real-world experience.
Each LIVE chapter introduces the characters, the visual language, and the first clues of the story while creating original content, partnerships, and audience engagement.
It doesn't promote the TV show. It becomes the first chapter in the launch of the TV show.
Live
BEFORE TV
NOT A TRAILER.
A STORY THAT BEGINS LIVE.
Each LIVE chapter becomes:
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LIVE pERFORMANCE
A new mission performed by the cast and a guest in front of a live audience.
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CINEMATIC EXPERIENCE
Cinema, theater, mixology, tastings, and territory brought together in one immersive world.
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A PREMIERE and SOCIAL CONTENT
An exclusive preview of the characters, atmosphere, and narrative language of the TV show.
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A CINEMATIC PRODUCTION
A cinematic chapter designed to generate scenes, teasers, short films, and launch content.
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A COMMUNITy and PARTNERship
The first real encounter between ANOTHER ROUND and its audience.
LIVE THE STORY
BEFORE IT REACHES THE SCREEN.
THE CALL.
THE TOWER.
THE FIRST CLUE.
Patrick’s first journey will be filmed as a cinematic prologue and premiered at the final LIVE event.
Patrick receives a phone call from “M.”
His first mission takes him by sea to Talamone, where a coastal tower featured in a memorable James Bond film sequence overlooks the Maremma coastline.
👉 DISCOVER THE CINEMATIC INSPIRATION
This location creates the first direct narrative bridge between ANOTHER ROUND LIVE and the opening episode of the TV show, dedicated to James Bond’s legendary Vesper Martini.
At the tower, Patrick meets the first character in the LIVE story.
Like a true spy-film encounter, the meeting does not provide an answer.
It reveals the next clue:
TO FIND THE SOUL OF TUSCANY,
FOLLOW THE TRAIL OF ITS FLAVORS.
The clue sends Patrick into the next chapter: a journey through selected wineries, territories, and hidden stories across Tuscany.
The
PREMIERE
The Cinematic Prologue
The
MISSION
One journey.
Multiple Live Chapters.
THE TUSCANY MISSION.
Patrick is not traveling through Tuscany as a visitor. He is there to complete a mission.
Tuscany becomes the first territory where every place, every encounter, and every ingredient reveals another clue.
The audience follows the same investigation until the final revelation.
Each LIVE chapter brings together:
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A LOCATION
A winery, village, cultural site, hospitality destination, or distinctive Tuscan setting.
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A CLUE
A wine, an ingredient, a local story, or a character who reveals another piece of the puzzle.
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A CHARACTER OR GUEST
A winemaker, producer, artist, chef, filmmaker, actor, or cultural figure who becomes part of the story.
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A PERFORMANCE
Patrick, the cast, and the guest perform a new chapter of the mission in front of a live audience.
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A TASTING EXPERIENCE
The audience follows the investigation through the same wines, ingredients, and flavors Patrick is decoding.
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A NEW DISCOVERY
Each chapter reveals a new element of the final recipe and brings Patrick closer to completing the mission.
Every clue leads to a place.
Every place hides a flavor.
Every flavor brings Patrick one step closer to the final recipe.
THE WINE QUEST
Wineries do not simply host the story.
They become part of it.
Wine is the first chapter.
The first mission begins with wine. The next could unfold anywhere in the world.
Selected wineries enter Patrick’s mission through four essential dimensions:
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HERITAGE
Their history, people, and winemaking culture.
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TERRITORY
Their landscape, identity, and sense of place.
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WINE
Their products, production methods, aromas, and distinctive flavors.
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CINEMATIC & MIXOLOGY POTENTIAL
The stories, ingredients, and visual elements that can become part of Patrick’s investigation and the final recipe.
THE TASTING IS THE INVESTIGATION.
Through wines, aromas, ingredients, and local stories, Patrick and the audience search for the next clue.
Each participating winery becomes:
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A narrative location
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A chapter of the LIVE performance
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An immersive audience experience
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A territorial and content partner
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The subject of original audiovisual storytelling
Every participating winery receives its own narrative chapter, LIVE activation, and original audiovisual content connected to the project.
Following the Tuscany Journey, one participating winery may be invited to continue as the:
OFFICIAL WINE PARTNER
OF ANOTHER ROUND
The partnership would extend beyond the LIVE program through dedicated content, brand activations, editorial integration, and future international developments of the project.
The
WINE QUEST
Every Wine Reveals a Clue
The
FINAL REVEAL
Think Pig
House
Maremma · Tuscany
THE FINAL REVEAL
Think Pig House - Maremma, Tuscany
The Tuscany journey culminates at THINK PIGHouse, where the cinematic prologue and the LIVE performance finally become one.
The audience first watches Patrick’s journey on screen.
As the cinematic prologue reaches its final scene, the story continues live in front of them.
The guest steps into the story.
Patrick finally connects every clue collected throughout Tuscany.
The Alchemist receives the selected ingredients and completes the final recipe.
The cocktail is prepared as the climax of a theatrical and cinematic performance.
Then “M” returns with one last message — and the next mission begins.
THE SCREEN BECOMES THE STAGE.
THE MYTH IS SERVED.
The final event becomes:
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An immersive cinematic and theatrical experience
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The premiere of the Tuscany journey
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An original audiovisual production
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A live platform for Patrick, the guest, and The Alchemist
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Exclusive content for partners and territories
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A community-building and media moment
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The official experiential launch platform for the ANOTHER ROUND TV show.
WHAT
EVERY LIVE CHAPTER PRODUCES
👉 ONE EVENT. MULTIPLE ASSETS.
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A cinematic story chapter
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Teasers and social cutdowns
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Original branded content
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Photography and press assets
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Behind-the-scenes material
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Territorial storytelling
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Audience engagement
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Community growth
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Content for the final launch film
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Promotional assets for the TV show
THE EVENT LASTS ONE NIGHT.
THE STORY CONTINUES TO TRAVEL.
👉 WHAT THE PUBLIC ACTUALLY LIVES
The audience:
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Receives access to a new mission
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Reaches an extraordinary location
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Watches an exclusive cinematic chapter
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Meets Patrick and the guest inside the story
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Follows the clues through guided tastings
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Witnesses the final mixology performance
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Discovers the next mission before anyone else
NOT AN AUDIENCE WATCHING FROM THE OUTSIDE.
A COMMUNITY INSIDE THE STORY.
THE
AUDIENCE EXPERIENCE
THE ECOSYSTEM
From Live Experience
to International Entertainment Property
TV & Streaming
LIVE Performances
Cinema & Talent
Wineries
Spirits & Beverage
Territories
Hospitality
Cultural Partners
Media
Audience & Community
Branded Content
Activations
ANOTHER ROUND
Live
builds the audience, content library, partnerships, and commercial momentum that support the international launch of the TV show.
the PARTNERSHIP model.
A MULTI-PARTNER PLATFORM BUILT FOR DIFFERENT ROLES
FOUNDING INVESTORS
Strategic investment supporting the pilot, the LIVE launch program, and the development of the TV production strategy.
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Lead Spirits & Beverage Partner
Sponsorship, authentic product integration, branded content, experiential activations, and potential involvement in the future TV show, subject to dedicated agreements.
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Lead Wine Partner
Participation in selected LIVE chapters, tastings, original content, territorial storytelling, and the opportunity to be considered as the Official Wine Partner of ANOTHER ROUND.
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Media or Broadcast Partner
Editorial development, media exposure, distribution strategy, and potential future production and commissioning of the format.
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Strategic Territorial Partner
The lead territorial partner supporting destination development, institutional relationships, cultural positioning, and long-term growth of the LIVE experience.
ECOSYSTEM PARTNERS
Organizations and industry partners contributing locations, services, expertise, content, hospitality, technology, and territorial value to individual LIVE chapters and the long-term growth of the project.
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Participating Wineries & Consortia
Selected wineries and wine organizations joining individual LIVE chapters through storytelling, tastings, territorial identity, and original audiovisual content.
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MUNICIPALITIES & DESTINATIONS
Tourism promotion, cultural enhancement, access to locations and local services, institutional support, and financial participation in selected activations.
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HOSPITALITY & FINE DINING
Accommodation, premium packages, private events, guest experiences, culinary activations, and destination promotion.
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CULTURAL PARTNERS
Territorial networks, cultural credibility, access to distinctive locations, curatorial support, and participation in relevant grants and funding opportunities.
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Production & Technology Partners
Industry-leading production, broadcast, lighting, camera, audio, staging, and technology companies contributing equipment, innovation, and technical excellence.
EVERY PARTNER ENTERS THE PROJECT WITH A CLEAR ROLE, DEFINED RIGHTS, AND clearly defined rights and benefits.
WHY BECOME A FOUNDING PARTNER.
JOIN THE STORY BEFORE IT REACHES THE SCREEN
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Early positioning within the project
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Category exclusivity
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Visibility across LIVE and audiovisual assets
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Original content and storytelling
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Premium hospitality and private experiences
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Access to talent, territories, and business networks
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First negotiation rights on future activations
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Association with the launch of the TV property
NOT A SPONSOR OF A SINGLE EVENT.
A FOUNDING PARTNER OF THE FIRST CHAPTER.
*Limited to the first strategic partners. Category exclusivity. Founding recognition across future developments.
PRODUCTION TECHNOLOGY.
Building the experience with the industry's leading production technologies.
THE ROADMAP.
FROM THE FIRST CLUE
TO THE GLOBAL RELEASE
Every phase builds the audience, expands the story, and prepares the international launch of the TV format.
THE CREATIVE TEAM
The People Behind the Story
WHY NOW?
👉 ANOTHER ROUND is no longer just a television format.
It is already becoming an entertainment platform.
LIVE experiences generate audience, original content, strategic partnerships and commercial value long before the first TV episode is released.
The TV show is not the starting point.
It is the next chapter.
THE OPPORTUNITY.
The Story Begins in Tuscany.
The Next Mission could be Anywhere.
Pilot Territory | LIVE Chapters | International TV Format
ANOTHER ROUND LIVE IS OPENING ITS FIRST PARTNERSHIP PHASE TO A SELECTED GROUP OF FOUNDING, TERRITORIAL, CULTURAL, WINE, SPIRITS, HOSPITALITY, AND MEDIA PARTNERS.
This is the opportunity to become part of the story before it reaches the screen.
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↓ Access the Confidential Proposal ↓
